Our Work

Strategic Output.

Commercial Results.

UK Launch & Review Strategy

Valerion VisionMaster Pro 2 – Establishing a New Premium Projector Brand in the UK

goal

Launch Valerion into the UK with the credibility needed to compete against established home cinema and lifestyle projector brands.

Approach

We built the UK campaign around premium home cinema performance, targeting leading AV, tech and lifestyle media while supporting the wider market story around Valerion’s entry into the premium projector category.

5Star
What HiFi? recognition
Coverage across home cinema, tech and lifestyle media
Strong UK launch visibility
Helped position Valerion as a credible premium projector brand
Creator Commerce & Affiliate Growth

Dekoni – Building a Creator Campaign That Paid for Itself

goal

Create measurable sales and awareness for Dekoni through creators without relying on upfront media spend.

Approach

Using Upfluence, we built a creator and ambassador campaign based around tracked affiliate links, commission-led partnerships and long-term creator relationships rather than paid one-off placements.

+$50k
In sales generated by one creator video
4x return on ad spend
No upfront creator payment required
Ongoing creator and ambassador programme built around tracked performance
Launch PR & Demand Creation

HEDD – Creating Demand Faster Than Supply Could Keep Up

goal

Support the launch of HEDD’s new D1 headphone through targeted PR, reviews and creator engagement.

Approach

We built the campaign around HEDD’s engineering credentials and driver technology, placing the product with high-value audio, tech and creator voices able to explain why the launch mattered within the audiophile market.

Stock
Pressure reported by client following launch demand
Coverage across Forbes, Tom’s Guide, MusicRadar and specialist audio media
Strong creator and review pipeline built around the product
Demand moved faster than available supply
PR performance & Commercial Momentum

Noble Audio – Scaling into TWS with Rex5

goal

Support Noble’s expansion into the True Wireless category and drive awareness for the Rex5 launch.

Approach

We executed a coordinated PR campaign targeting both specialist audio and mainstream tech media. The focus was on positioning Noble’s TWS range as credible within a competitive category, while ensuring strong volume and visibility at launch.

100+
Pieces of coverage across global media
Placements in top-tier tech and audio publications
500% increase in website traffic during the campaign period
Strong uplift in awareness as Noble expanded beyond its core category
Experiential Audio Launch

Final D8000 DC – Creating a High-End Launch Moment for a Flagship Headphone

goal

Build a premium launch story for Final’s flagship headphone and create meaningful engagement with key UK audio media.

Approach

We hosted key media at Japan House London in a traditional Tatami setting, creating a focused listening experience before driving a wider review and awards strategy around the D8000 DC launch.

Best
Audiophile Headphones award by Tom’s Guide
High-value media event with key UK journalists
Strong follow-on review programme
Elevated D8000 DC as a flagship audiophile product
Retail Impact & Market Insight

Valerion – Driving Retail Sell-Through Through Training & Insight

goal

Support retail sell-through of a high-value product by improving in-store understanding and positioning.

Approach

We delivered structured training across UK retail, working directly with sales staff to build product knowledge and confidence. Alongside this, we captured detailed feedback from the shop floor to understand how the product was being received and positioned in real conversations.

150+
Retail staff trained across 50 UK stores
~900 data points captured from sales staff
Increased retailer confidence, contributing to wider rollout
Clear insight into customer objections, positioning gaps, and buying behaviour
Experiential PR & Crowdfunding Momentum

Final TONALITE – Turning Personalised Audio Into a Market Story

goal

Build belief in Final’s personalised audio technology, moving from hands-on media experience to Kickstarter momentum and launch visibility.

Approach

We created an experiential media campaign centred around personalised audio scanning, giving journalists first-hand access to the technology before supporting the wider launch, review and crowdfunding strategy.

2 Wks
To reach Kickstarter target
Strong media interest around personalised audio technology
Launch story built around genuine product innovation
Review and promotion strategy carried through to launch

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