We usually begin with a discovery call to understand the brand, product, market position and commercial goals. From there, we build a clear plan covering strategy, activity, timelines, pricing and key performance indicators.
How do you measure success?
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We measure success through the quality and relevance of coverage, creator activity, audience engagement, retail impact, campaign momentum and the commercial value created for the brand.
Do you work with international brands entering the UK market?
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Yes. We regularly work with international brands looking to build awareness, credibility and commercial traction in the UK and wider English-speaking markets.
Can you help with retail support?
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Yes. We support retail sell-in and sell-through with product messaging, retailer communications, training, marketing assets, campaign updates and activity that helps sales teams understand and recommend the product.
Do you work with creators and YouTubers?
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Yes. We build creator campaigns around the product, audience and commercial objective. This can include reviews, sponsored content, affiliate partnerships, launch activity and long-term brand relationships.
Can you support product launches?
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Yes. We help brands plan and deliver launches from positioning and press materials through to media outreach, review sample management, creator activity, retailer communication and post-launch reporting.
Do you only focus on media coverage?
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No. Media coverage is important, but our work also includes launch planning, creator partnerships, retailer support, product training, brand communications, reporting and commercial strategy.
What does Jackrabbit do?
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Jackrabbit helps brands build visibility, credibility and commercial momentum through PR, marketing, media coverage, creator partnerships, retail support and product education.
What sectors do you work in?
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We work across audio, consumer tech and lifestyle markets, with particular experience in specialist products that need strong storytelling and trusted third-party validation.
How is Jackrabbit different from a traditional PR agency?
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We connect press coverage, creator campaigns, retail engagement, training and commercial messaging so every part of the campaign supports the wider business goal.
